Advertising is self-serve, transparent, and pay-as-you-go. There is no subscription or contract. You choose each location where the ad may appear and set a separate maximum bid for it.
The simple version
Every placement starts at 1¢ per view. Your maximum controls whether you can win; it is not automatically what you pay. A winning paid ad is charged 1¢ more than the strongest eligible competing bid, never more than its own maximum. If nobody else is bidding, the view costs 1¢.
Start a campaign
- Sign in and open Ads.
- Save a card. Nothing is charged at setup, and free account credits are always used before paid spend.
- Choose New campaign, add the creative and destination, then turn on only the placements you want.
- Set a maximum for each enabled placement. The builder shows the anonymous competitor count, amount needed to lead, current position, and estimated winning price.
- Preview and activate. Draft or paused campaigns never spend.
What the auction reveals
- The number of other eligible advertisers in each placement.
- The current maximum needed to move ahead of the strongest competing bid.
- Whether your bid is leading, tied, or below the current lead.
- An estimated charge if you win. Competitor identities are never disclosed.
These figures can change when another advertiser starts, pauses, or changes a campaign. The price written to an impression is locked when that view is served.
Complimentary agent launch package
New agents who complete an eligible public profile receive the existing one-time 90-day maximum-placement launch campaign. It requires no card, never creates a bill, and ends automatically. Complimentary campaigns receive a protected share of inventory without becoming anonymous paid competitors.
The Ads dashboard shows the lifetime estimated dollar value of settled complimentary views across current and completed free campaigns. Daily performance emails show the estimated value delivered during that 24-hour report. Both use the published reference value for each placement; the amount is not a charge, cash balance, or account credit. Reporting uses the same approximately one-hour settlement delay as impressions and clicks.
Billing and bonuses
- Accrued paid spend is charged at $10 or after 30 days, whichever comes first.
- Connecting a card grants $50 in free impression credit once. After $50 in lifetime billed spend, another $50 is granted once.
- Free credit is used before card spend. A failed card stops new paid delivery.
- Removing a card settles remaining accrued spend and pauses paid campaigns.
Why identities stay private
Advertisers get the information needed to make an informed bid without exposing another business’s strategy. We never identify who placed a competing bid.
What counts as a view?
A view is recorded when the ad is rendered on a loaded page. Signed-in owners and administrators do not consume or pay for their own test views. Advertiser reporting settles after roughly one hour.